The Growth Study: Seven Building Blocks
The October 2021 presentation of the IRG Growth Study, contrasting revenue growth overperformers and underperformers across seven building blocks.
Publication Type: <span>Study</span>
The Growth Study: Seven Building Blocks, and the Companies That Moved
A townhall presentation of the IRG Growth Study, contrasting the revenue growth of over and under performers and illustrating each of the seven building blocks with a company that changed.
Seven Building Blocks of Humanized Growth: The CMO Clinic
Results from the Real Growth Study, setting out the seven things that separate growth overperformers, and what the pandemic changed about which stakeholders companies pay attention to.
The IRG Growth Study in Full: Seven Myths, Seven Blocks, Twenty-One Actions
The December 2020 source deck for the IRG Growth Study, with the evidence behind each building block and the concrete actions it asks a growth leader to take.
Seven Building Blocks, Presented to Turkey and MENA
The December 2020 MMA presentation of the IRG growth study, with the fullest set of overperformer comparisons and a direct account of what had gone wrong for the CMO role.
Humanized Growth, and What the CMO Crisis Has to Do With It
The November 2020 presentation to First National Bank: the seven building blocks of growth, the evidence behind each, and a direct account of why the CMO role was under pressure.
The CMO Is Typically the First to Go, and What the Data Says About That
IRG’s October 2020 update: the seven building blocks with the full comparison data, the profile of a da Vinci growth CMO, and survey evidence that the role was recovering influence.
The Architecture of Real Growth
The full IRG presentation: why old growth formulas stopped working, the seven building blocks that separate overperformers, and the ten experiences and five attitudes of the Da Vinci CMO.
Score Your Own Organization: A CMO Clinic on the Seven Building Blocks
Marc de Swaan Arons presents the Humanized Growth Study and then hands the framework back as a scoring exercise participants run on their own organizations.
How Much of Intangible Value Is Brand?
Jonathan Knowles measures the intangible share of company value across 12,000 companies, then tests whether the published brand value league tables agree with each other.