Humanized Growth in the Era of AI
IRG and Oxford find that AI efficiency has become table stakes, and that the CMOs who pull ahead use it for business growth rather than marketing output.
Publication Type: <span>Study</span>
Humanized Growth in the Era of AI
A study readout arguing that 2025 is the year AI moves from experiment to adoption, and that efficiency gains alone build no lasting advantage.
AI Efficiency Is Table Stakes: What 253 Growth Leaders Say Comes Next
The 2025 Humanized Growth in the Era of AI study, on where AI is expected to build advantage, how it creates value for four stakeholder groups, and what CMOs are being asked to do about it.
What CMOs Say About AI, at the Halfway Point
Interim learnings from IRG’s CMO vision interviews on AI, with the plan for the quantitative survey and the Marketing2030 program that follows.
Humanized Growth in the Era of AI: What the First Thirty Interviews Showed
An interim readout from the CMO interview program, reporting five early learnings about where marketing is actually using AI and where it is not yet finding advantage.
The Expanding Role of the CCO
An Impact Study readout on how the chief communications officer role widens once a company sets out to deliver Humanized Growth.
A Practical Roadmap for the Overstretched CEO
The published handout for the IRG Impact Study, built on 475 C-suite interviews across 61 markets, with the five drivers of humanized growth and the numbers behind each.
The Impact Study, and What It Set Out to Answer
IRG and Oxford’s Future of Marketing Initiative report the first C-suite study of what it takes to win in the shift from shareholder to stakeholder growth.
From Shareholder Primacy to Value for All Stakeholders
A preview of the IRG Impact Study for the CMO Collaborative, answering the criticism of the marketing role with data on what separates growth overperformers from everyone else.
Five Drivers of Humanized Growth, Previewed in Sydney
A preview of the IRG Impact Study for CMOs, setting out the gap between overperformers and underperformers on each driver of humanized growth.