The 2025 Humanized Growth in the Era of AI study, on where AI is expected to build advantage, how it creates value for four stakeholder groups, and what CMOs are being asked to do about it.
An Impact Study readout on how the chief communications officer role widens once a company sets out to deliver Humanized Growth.
The published handout for the IRG Impact Study, built on 475 C-suite interviews across 61 markets, with the five drivers of humanized growth and the numbers behind each.
A preview of the IRG Impact Study for the CMO Collaborative, answering the criticism of the marketing role with data on what separates growth overperformers from everyone else.
A preview of the IRG Impact Study for CMOs, setting out the gap between overperformers and underperformers on each driver of humanized growth.
The executive summary of the Impact Study bound together with the 441 contributors whose interviews it rests on.
The executive summary of the Oxford and IRG Impact Study: what separates organizations that create value for all their stakeholders from those that do not.
The 2023 findings on humanized growth, with a closing section on how the chief communications officer’s role expands under them.
The Impact Study executive summary prepared for TCS, setting out the five drivers of humanized growth and what follows from them.
The Impact Study executive summary for CMOs, reading each driver of humanized growth as an opening for the marketing leader.
