Insights2020: The Global Results Summary
The full Insights2020 results, from study design and advisory board to the ten drivers and the tools built on them.
Publication Type: <span>Study</span>
Insights2020: Driving Growth Through Customer Centricity
The global results of Insights2020, which measured ten drivers of customer centric growth across 60 markets and found overperformers ahead on every one.
What Marketing Does Has Changed. How It Is Organized Has Not.
A summary of the Marketing 2020 findings, arguing that winning brands combine big insights, purposeful positioning and total experience, and that capability is what correlates most strongly with growth.
Organizing for Growth: The Marketing 2020 Summary
The full Marketing 2020 readout, from the trends forcing the change through the three winning brand characteristics to the org chart it implies and what it takes to keep millennials.
What Marketing Does Changed Beyond Recognition. How It Organizes Did Not
A summary of Marketing2020, built on 250 vision interviews and 10,231 participants in 92 countries, setting out three characteristics of winning brands and five ways of organizing for growth.
Future-Proofing the Marketing Organization
The Marketing2020 brochure, setting out what separates overperforming marketing organizations across three brand drivers and five organizational ones.
Marketing2020: What Separated Over-Performing Marketing Organizations
The Marketing2020 study brochure, setting out the three winning brand characteristics, the five drivers of an effective marketing organization, and the survey gaps between over- and under-performers.
Marketing2020 Key Findings, December 2013
The December 2013 summary of Marketing2020: what the study measured, the ten things it expected to be different, and the five organizing principles it recommended.
Chronic Turbulence: Interim Findings From the Marketing 2030 Vision Interviews
Three themes from the vision interviews so far: strategy redefined around value within limits, technology integrated into an agentic enterprise, and leadership reclaimed as a C-suite role.