Who Contributed to Achieving Stakeholder Impact
The ASI study summary with its full contributor list, showing how far beyond marketing the study reached for its evidence.
Publication Type: <span>Study</span>
The CHRO’s Role in Sustained Stakeholder Value
The Impact Study findings recast for the chief human resources officer, with an accountability ladder running from supporter to creator.
From Adam Smith to the Stakeholder Pivot, and What Marketing Is For
Marc de Swaan Arons traces two centuries of argument about what business is for, then defines marketing’s job in a multi-stakeholder world as changing how people think, feel and do.
Codifying What Multistakeholder Growth Actually Delivers
The executive summary for the Humanized Growth Impact study, setting out five questions, a mixed method, and the chief executives and opinion formers already interviewed.
Catching the Lessons Before They Are Thrown Out: The AMI Study
IRG and Oxford’s Future of Marketing Initiative announce a C-suite study on stakeholder growth, launched precisely because inflation and recession were putting the 2019 commitments under pressure.
A Practical Roadmap Out of Shareholder Primacy
The Impact Study handout: the central question it set out to answer, the design behind it, and the five drivers that separate organizations driving humanized growth from the rest.
Growth and the Sustainable Development Goals, at the Same Time
The executive summary of the Achieving Multistakeholder Impact study, which defines impact as top-line growth plus progress on the UN goals and sets out five questions and four methods.
Seven Building Blocks of Humanized Growth: The Johannesburg Roundtable
The Johannesburg roundtable deck, contrasting growth overperformers and underperformers across seven building blocks.
Humanizing Growth, Put to CFOs
The 2022 CFO Forum version of the IRG study, running the seven building blocks of growth and the gaps between overperformers and underperformers on each.
Define Your Market So You Have No More Than 3% Share
Aljan de Boer works through abundant markets: the myths about growth ambition and market share, the capabilities that separate overperformers, and three actions a marketer can take.