Abundance Does Not Always Mean More
The online session on abundant markets: six routes to a wider market definition, what it takes inside the organization, and four companies that grew by deliberately offering less.
Publication Type: <span>Framework</span>
The Da Vinci Growth Leader: A Profile in Three Layers
IRG and Spencer Stuart map the leader of the future as a stack of personal purpose, attitudes, and behaviors, and set out what each of the six behaviors looks like in practice.
The Da Vinci Growth Leader Profile: Five Attitudes and Five Behaviors
A leadership profile developed by the Institute for Real Growth with Spencer Stuart, setting purpose at the center and describing how a growth leader thinks and how a growth leader delivers.
Six Capabilities a Modern Marketing Function Owns
A working map of marketing’s core areas of expertise, each paired with the classic frameworks it descends from.
Building a Humanized Growth Plan You Can Tell in Two Minutes
The IRG template that asks program participants to set out a business and a personal growth opportunity, then present it as a short scripted video.
A Humanized Talent Proposition, and Why Quiet Quitting May Matter More
A roundtable deck on recruitment and retention after the pandemic, arguing that the headline resignation figure is smaller than it sounds and that the real question is what people now want from work.
Unlocking the Power of Diversity: Lots of Talk, Little Change
A session on diversity and inclusion in marketing, with Antonio Lucio, reporting that female CMOs now outnumber male CMOs while racial representation has barely moved in three years.
Implementing the Da Vinci Growth CMO: Ten Experiences and Five Attitudes
An implementation deck built around the Da Vinci Growth CMO article, which draws on interviews with more than 500 leaders to separate the experiences a CMO may need from the attitudes every CMO must have.
Nine Attitudes of the Da Vinci Growth CMO
The workshop board on which IRG100 participants worked out what each Da Vinci growth attitude means in belief and behavior.
Turning the Why Module into Agency Action
The March 2021 session where WPP agency teams turned the Humanized Growth study into their own growth learnings and opportunities.