Doing Is Cheaper Than Planning: A Working Session on the Business Model Canvas
Maaike Doyer takes the IRG100 cohort through the business model canvas, using Dollar Shave Club as the case, and argues for discussing models more often and earlier.
Publication Type: <span>Framework</span>
Leading Humanized Growth as a Change Journey
The session that treats humanized growth as change management, works through the eight steps, and reminds participants that most change journeys fail.
The Attitudes of a da Vinci Growth CMO, and How to Assess Your Own
Nine attitudes IRG associates with growth leadership, each argued from Leonardo da Vinci’s working habits, plus a self-assessment that plots current against required.
Sorting Thirty Values Down to Three
The IRG100 session on personal passion and purpose: a values sort, the Ikigai frame, and a check on whether a leader’s own values line up with the organization’s.
Everyone Wants Top-Line Growth. The Difference Is What Else They Want
A session on humanized growth, with index data showing that underperformers skew to bottom-line profit while overperformers skew to impact on people, and a worked example of a belief-based market definition.
Building an Anticipative Organization
The 2021 session on the shifts that turn an oil tanker into a flock of birds: structure, roles, meetings, and the leader’s own behavior.
Multiple Business Models and the Canvas
The IRG100 session that hands marketers the business model canvas and argues business acumen is a conversation habit, not a qualification.
An Architecture for Real Growth
The one page summary of IRG’s seven growth principles, each scored against the gap between growth leaders and growth laggards.
The Head of Insights Profile
The Insights2020 description of the person who should run an insights function, written as a hiring and development standard.
Four Things That Make a Marketing Capability Program Work
A 2014 marketing excellence session built on the Marketing2020 findings: why capability programs get deferred, what separates over-performers, and how to design a program people actually use.