Past Events - Institute for Real Growth

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September 17, 2026

IMC Conference

The world keeps shifting. Marketing must move with it. At Africa’s biggest marketing conference, we explore how change drives growth. When Shift Happens™, marketing performs.

June 30, 2026

WPPxIRG CMO Growth Chapter

How to win in a polarized world? Launching Marketing2030. Fresh from the study launch at Cannes Lions, we're bringing Marketing2030 to Amsterdam with a Netherlands specific deep dive on CMO leadership and how drive sustained business growth in the coming decade.

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June 20 - 22, 2026

Cannes Summit, 2026

Connect with peers, experts and best practices to drive more humanized growth. Through inspirational speakers, engaging workshops and small group sparring sessions. Open to IRG Community Members only.

April 17 - 19, 2026

Turkey CMO Society

The CMO Future Business Symposium will bring together executives from Türkiye's most valuable brands for the fifth time

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April 12 - 17, 2026

IRG Personal Leadership Retreat

Set in the vast and ancient landscapes of Cappadocia, Turkey, this retreat offers a rare pause. A space to step out of constant motion and into a more essential conversation with yourself, with others, and with life.

March 27, 2026

Adformatie CMO Day 2026

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March 12, 2026

NYC CMO Summit

Review and discuss the M2030 Phase 2 findings

March 11 - 12, 2026

Marketing Leadership Lab

Marketers, who increasingly engage with and impact every part of that enterprise, it’s time for a new approach. As xpectations about business and brand value creation shift at an unprecedented pace, we need a new strategy for understanding stakeholders, creating value and driving engagement. To build this new approach, we are pleased to announce The M2030 Leadership Lab, an invite-only cohort for CMOs ready to step forward as leaders and to help define Marketing’s future.

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March 01 - 03, 2026

Marketing OS

Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes

February 23 - 27, 2026

Kinnenet Panama

Join us for KinnerLat2026, the seventh Kinnernet Unconference taking place in Panamá, February 23–27. As customary, this is an off-the-record, invite-only, participant-driven event where all attendees are key and encouraged to share. This participation takes many forms: from group discussions and plenary Ignite presentations on passions & life experiences

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February 10, 2026

WPPxIRG CMO Growth Chapter

February 09 - 10, 2026

Virtuosi Leadership Forum

This closed-door forum convenes a highly curated group of 100+ leading CMOs and other senior executives to tackle the most urgent challenges and embrace the opportunities that disruption creates.

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January 28, 2026

Oxford M2030 Briefing & Dinner

Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes

January 22, 2026

Davos M2030 Briefing Breakfast

Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes

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January 14, 2026

NYC M2030 Briefing & Dinner

Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes

January 29, 2025

Oxford, Said Business School. Bodleian Library – only for IRG100 Alumni.

Join the 2025 IRG100 cohort of senior Marketing leaders and reconnect with IRG alumni from the last five years to discuss what it takes to win and increase personal, business, and societal impact.

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January 23, 2025

Davos, World Economic Forum

Join an intimate gathering of senior CMOs and CSOs to discuss how to build an effective partnership for driving more sustainable business growth and delivering the SDGs.

January 16, 2025

IRG CMO Impact Summit

Join the IRG, Spencer Stuart, the ANA, the new 2025 IRG100 cohort, Tristate CMOs, and IRG alumni from the last five years to learn from fresh IRG insights and discuss practitioner best practices for increasing personal business and societal impact.

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March 14, 2024

Japan

Join us as we share the findings of the IRG Impact Study. The world’s first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth. In this roundtable, we hone in on recommendations and best practices for the Japanese audience.

March 11 - 13, 2024

India

Join us as we share the findings of the IRG Impact Study. The world’s first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth. In this roundtable, we hone in on recommendations and best practices for the Indian audience.

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March 05, 2024

IAA World Congress

The ANA Global CMO Growth Council Summit. This forum provides opportunities for CMO delegates to incorporate best practices into their individual growth strategies and, importantly, to gain consensus on leaderhip initiatives that will strengthen the marketing ecosystem.

February 27, 2024

Netherlands

Join us on February 27, at the WPP Campus in Amsterdam as we share and discuss the key Impact Study insights, learnings, and practical recommendations for driving more Humanized Growth in your organization. The study also highlights characteristics that C-suite leaders need to possess to lead their companies through this process.

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January 17, 2024

IRG Impact Study Launch – Oxford

Join us for the official launch of the Impact Study; the world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.

January 10, 2024

IRG Impact Study Launch – New York

Join us for the official launch of the Impact Study; the world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.

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November 15, 2023

Marketing Society, Global Conference

Join the IRG at the Marketing Society for a day of enlightenment, mind-blowing, courageous, inspirational speakers that will make you think differently and feel proud to be a marketer.

November 11 - 14, 2023

IRG x WPP Roundtable, AUZ

The Institute for Real Growth and WPP are co-hosting a roundtable to discuss the preview findings of the Impact Study. The world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.

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November 06 - 10, 2023

Brand Week Istanbul

Join the IRG Foudner Frank van den Driest at Brand week Istanbul. The underlying theme this year is, “Rethink, Recreate, Rebuild.” The theme underscores our shared mission to delve into the trends that will shape our future

October 24 - 27, 2023

ANA Masters of Marketing

The 2023 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.

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October 17 - 20, 2023

Global Marketing Summit

The IRG will join the stage at the Global Marketing Summit to discuss this year’s theme: Sustainable Business / Sustainable World. As. The theme will be covered in five tracks; which are Leadership, Digital and Future, Brand, Creativity, and Sustainability.

October 08 - 11, 2023

NACD Summit

NACD Summit is an annual event where the most influential minds in governance gather to advance board effectiveness. It’s an experience that celebrates opportunity and positive change in boardrooms, and the event attracts thousands of professionals globally.

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October 01 - 03, 2023

Page Society Annual Conference

Hear from the IRG and other thought leaders at this year’s Page Society annual conference to learn how CCOs are leading across borders, breaking boundaries and creating sustainable value for their organizations and for themselves.

June 12, 2023

ASI Feedback Session

We invite all experts contributing to the Achieving Stakeholder Impact (ASI) study, to join us and, for the first time, hear, discuss and build on the preliminary study findings. Spaces are limited to 25 per session.

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April 21, 2023

IRG Open Sustainability – April 21

Join your peers from the IRG community to explore the topic of sustainability. In a year of ever-increasing global environmental concerns – from extreme weather to unprecedented losses to nature – the need for transformational change is more critical than ever. That is why every organization is investing in becoming more sustainable.

October 20, 2022

IRG Open

Join us, as we discuss the topic: humanizing growth in times of inflation As consumers in many markets endure the worst cost of living crunch in decades, the spotlight is on brands and marketers to navigate pressures on pricing, portfolio management and advertising.