The Year IRG Was Built: The 2018 Horizon3 Program Plan
The founding document for the Initiative for Real Growth, written as the plan for a fifteen person leadership program that would run the research and launch the findings at Davos.
Publication Type: <span>Report</span>
What CMOs Wanted Marketing2020 to Answer
The questions, challenges, motivators and de-motivators collected from CMOs to set the agenda for the Marketing2020 study.
Marketing2020 and the Consultancy Behind It
An introduction to Millward Brown Vermeer and the Marketing2020 study, including the profile of the 1,064 US respondents.
Previewing the Brazil Findings for WPP
A short briefing deck that walks WPP through the IRG storyline, the Brazil findings and the actions IRG puts to leadership teams.
Planning the Marketing2020 Publication Program, May 2013
The content roadmap work session for Marketing2020, recording the state of the research in May 2013, the events it would be presented at, and the publishing calendar the partners agreed.