Attitudes Before Behaviors: Working on the Da Vinci CMO
The March 2021 session on the nine Da Vinci growth CMO attitudes, with a self-assessment and a coaching model to work the gap.
Publication Type: <span>Report</span>
Abundant Markets: Growth Beyond Your Slice of the Pie
The IRG100 session that takes apart the idea that growth means taking share, and sets out how overperformers define their market instead.
Ever-Evolving Experiences and the Sea of Digital Sameness
A session on customer experience as a moving target, with a worked journey mapping example and the practices that keep experience from settling into sameness.
What Marketing Leaders Said the Pandemic Reset
Poll results and discussion notes from a May 2020 session, recording where leaders thought their companies had become more human centric and what they expected to stick.
Human Centricity Reset: What the IRG2020 Cohort Learned From the First Months of COVID
An extra session added to the 2020 online program, in which participants worked through what the pandemic had changed and what growth leaders should do about it.
The Seven Building Blocks, and the Myths They Break
IRG’s founding brochure sets out the growth study, the seven building blocks, and the winning actions attached to each.
The Case Study Library
Fourteen companies worked through the seven building blocks of Real Growth, each with the statistics behind the block and what the company actually did.
CMOs Driving Humanized Growth
Why companies started replacing marketing chiefs with growth officers, and what the Real Growth study found the successful ones do instead.
How the Initiative for Real Growth Began
The April 2018 program description that proposed the Initiative for Real Growth inside WPP, with a nine month plan and a Davos launch date.
The First Findings Presentation
Marc de Swaan Arons walks through the growth challenge, the research behind the Initiative for Real Growth, and the seven building blocks as they were first framed.