The C in CEO Stands for Culture
A case study of Microsoft under Satya Nadella, from the rigid company he inherited to a growth mindset built on listening, empathy, and partnerships with former rivals.
Publication Type: <span>Report</span>
Build Capability: What to Train On
The IRG100 session on capability building, where the question stops being whether to train and becomes what to train on.
Early Findings on Marketing in the Era of AI
The December 2024 early findings session for the Humanized Growth in the era of AI study, where efficiency gains are recorded as real and as no source of lasting advantage.
The Board’s Role in Stakeholder Value Creation
Impact Study findings presented to board directors, with the gap between growth overperformers and underperformers stated question by question.
Should Companies Give Up on Stakeholder Capitalism?
An article proposal built on the 2024 Impact Study, arguing that intangibles now carry most of a company’s value and that marketing is the function that manages them.
Beyond Stakeholder Capitalism
An article proposal arguing that the shareholder versus stakeholder debate is a false choice, and that most business value now sits in intangibles.
The Board’s Roadmap for Humanized Growth
The Impact Study read for corporate boards: what to demand of the CEO, how to govern differently, and who needs to be in the room.
Three Drivers of Financial Value, Six Marketing Levers
A paper that translates marketing into the language a finance chief already uses, deriving six levers from the formula investors apply to value a business.
Increasing CMO Impact, Presented at Meta
A London session drawing on the IRG Impact Study to argue that stakeholder value creation tracks with revenue growth, and that marketing is the function best placed to lead it.
The Impact Study at the Amsterdam Roundtable
The Impact Study presented to a C-suite roundtable, from the end of a fifty year era to the five ambition levels a company can choose between.