The Three Characteristics of a da Vinci-Like Growth Leader
An IRG study of 550 senior leaders identified what separates growth outperformers: analysis, storytelling, and empathy held together in one person.
Publication Type: <span>Article</span>
Brand Generates Demand, Reputation Generates Approval
An argument, built on Nike’s decision to make Colin Kaepernick the face of Just Do It, that brand and reputation are different assets and sometimes have to be managed separately.
An Eyewitness Account of September 11, Ten Years On
Marc de Swaan Arons was in Lower Manhattan on September 11, 2001. He set down what he saw a decade later, including how little of it he trusts.
Humanized Growth, and the Programs Built to Teach It
An introduction to the Institute for Real Growth: what humanized growth means, the study behind it, and the three ways the institute puts it in front of growth leaders.
Humanizing Commerce
Commerce is at a crossroads between highly efficient technology and authentic human connection. The paper argues that growth overperformers combine both by making commerce personalized, pervasive, and purposeful.