The Three Characteristics of a da Vinci-Like Growth Leader
An IRG study of 550 senior leaders identified what separates growth outperformers: analysis, storytelling, and empathy held together in one person.
Publication Type: <span>Article</span>
Partner Voices and the Humanizing Growth Guest List
Six C-suite association leaders say why they backed the IRG Impact Study, alongside the announcement cards for the Humanizing Growth Series.
Humanizing Growth: The Scope of the Argument
The scoping document for the Humanizing Growth article, laying out the study, three building blocks, four leadership traits and the case that ties them together.
Brand Generates Demand, Reputation Generates Approval
An argument, built on Nike’s decision to make Colin Kaepernick the face of Just Do It, that brand and reputation are different assets and sometimes have to be managed separately.
The CMO as a Driver of Real Growth
An article outline arguing that the CMO role is under threat, and that the answer is a different definition of growth rather than a different job title.
Building an Insights Engine
Ten characteristics separate an insights function that reports data from one that shapes strategy, drawn from a study of more than ten thousand practitioners and from Unilever’s own team.
The Ultimate Marketing Machine
The Marketing2020 argument in full: there is no ideal org chart, and structure has to follow strategy.
An Eyewitness Account of September 11, Ten Years On
Marc de Swaan Arons was in Lower Manhattan on September 11, 2001. He set down what he saw a decade later, including how little of it he trusts.
Humanized Growth, and the Programs Built to Teach It
An introduction to the Institute for Real Growth: what humanized growth means, the study behind it, and the three ways the institute puts it in front of growth leaders.
Humanizing Commerce
Commerce is at a crossroads between highly efficient technology and authentic human connection. The paper argues that growth overperformers combine both by making commerce personalized, pervasive, and purposeful.