A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.
A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.
For anyone who wants to get a good sense of how brands enter the Metaverse, Absolut provides a great case. As the sponsor of Coachella Music Festival, the brand brought the festival experience from the real world into the Metaverse and v..
Having a drink after a three-hour walk in the Panamanian Rainforest, we contemplated with Yolanda van Die about the power of reflection t..
Recent research by the IRG amongst its IRG100 participants found Employee Experience (EX) to be considered one of the most critical lever..
Now, with a “new normal” on the horizon — one that promises even more rapid change, continued uncertainty, complexity and increased..
At the global marketers’ week of The World Federation of Advertisers (WFA), two IRG100 participants were asked to take the stage and di..