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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

One way to make CMOs succeed in their role

A huge part of our continuous conversations with CMOs and other growth leaders is about the role of the CMO. Why is CMO tenure so low? What actually encompasses the role of the CMO these days? How do we manage expectations and align with..

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Decoding the world - the most important cultural shifts unraveled by Meta

CMOs are often the window to the world. They need to systematically “decode the world” to understand cultural shifts and drivers, so ..

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How leading brands – like DOVE - keep on delivering on their purpose

In the latest Humanizing Growth Series, we had the Chairman of Cannes Lions, Philip Thomas, explaining the role of creativity in deliveri..

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The benefits of in-housing for driving humanized growth

Beginning this year, Cannes Lions announced that it would honor Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the..

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A vision on advertising content by Pepsi’s CMO

As the CMO of one of the world’s biggest advertisers, Pepsi’s Todd Kaplan is constantly pioneering in both the on and offline world. ..

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