Antonio Lucio, CMO at Facebook sat down with IRG Founder Marc de Swaan Arons for a ‘virtual fireside chat’ about corporate & brand narratives, purpose, and diversity. Marc de Swaan Arons: “Antonio, It’s a huge honor that you can be part of the Humanizing Growth series offered by the Institute for Real Growth. Let me […]
In this episode of the Humanizing Growth Series, IRG Co-Founder Frank van den Driest talks to Javier Meza, CMO Sparkling at The Coca Cola Company. Managing brands in over 200 countries, who else but Javier would be best placed to discuss global brand management. The conversation covers Corporate Social Responsibility and Brand Purpose, Bringing a […]
CEO Alan Jope is, in his own words, “reinventing Unilever for a more connected, more digital, faster moving future.” During this IRG Humanizing Growth Series virtual fireside chat IRG Founder Marc de Swaan Arons sat down with Alan to discuss lessons learned from COVID-19, business resilience and agility, purpose, and the role of brands and […]
In this episode of the Humanizing Growth Series, Lucas Perraudin (Head of AR/VR at Facebook) discusses the future of commerce in the context AR, VR or maybe even NR – the New Reality. He also talks about brands and how they can thrive in these changing customer journeys. If you would like to watch or […]
At Patagonia, everything revolves around their mission statement, “We’re in business to save our home planet.” In today’s episode, Frank talks to Alex Weller (Head of Marketing) and Evelyn Doyle (Head of HR), to discuss how Patagonia uses both employee and consumer engagement to drive that brand impact. They also discuss, the overnight change of […]
Passionate about the private sector as a force for good, and after 27 years with Unilever (where he lead the implementation of the Unilever Sustainable Living Plan) Kees is now the Chairman & CEO of LIVEKINDLY. A collective on a mission to make plant based living the norm. In this conversation, Kees & Marc reflect […]
In this episode, IRG Founder Frank talks with Vinod & Iris about effective collaboration between the CEO & CMO, the importance of being commercial, insights & purpose-driven, and what this requires from leaders.
In this episode, Diego Scotti talks about his personal purpose around ‘connection’ and how this is translated through his role as CMO at Verizon. Originally from Argentina, Diego discusses the importance of Diversity within the marketing industry and the efforts Verizon has made with their program #adfellows. A paid fellowship that promotes and encourages greater […]
In this conversation, IRG co-founder, Frank van den Driest and Ramon Laguarta, CEO of PepsiCo, discuss shifts in PepsiCo’s business approach and how that translates into a focus on all stakeholders. Ramon talks about evolving definitions of business ‘growth’ and who he regards as his key stakeholders when he thinks about driving growth for the […]
