This deck holds the announcement copy and page design for the Achieving Stakeholder Impact study, produced with Oxford’s Saïd Business School. Its premise is that expectations of companies have shifted: investors, employees, customers, partners, regulators and the public now judge companies on their impact on society as well as on products, services and financial performance.
Key findings
- The study is presented as the first global research initiative examining the pivot from shareholder primacy to broader stakeholder-centricity, run with partner companies and organizations across the business spectrum.
- Its findings are organized by corporate level rather than by theme, addressing boards of directors, the CEO and C-suite, and functional leaders in marketing, communications, finance and human resources.
- The stated purpose is practical: showing how businesses can implement the strategy and adapt their business models.
- Three promised takeaways are set out for audiences: how companies make the transition from shareholders to all stakeholders, the skills and capabilities overperforming companies use, and the characteristics C-suite leaders need.
Where the study was presented in 2023
The autumn calendar spans North America and Europe. It includes the PAGE Society annual conference in Toronto in October and the NACD annual summit in Washington DC in the same month.
It also includes the ANA Masters of Marketing in Florida, the Global Marketing Summit and Brand Week in Istanbul, and the Marketing Society global conference in London in November.
How the page was meant to work
The page is structured in four parts: about, speakers, learnings and calendar. The speaker section is a clickable slider, where selecting a photo opens a biography and highlights.
Event organizers are directed to a request form, with a phone and email fallback, and the copy notes that the speaker calendar fills up quickly.
Scope and limitations
This is a page design rather than a finished publication. Speaker testimonials are placeholders, contact details are incomplete, and the video element is described as a future addition.
Source
This page summarises Institute for Real Growth and Oxford Saïd Business School Present First Global C-Suite Study on Stakeholder Impact, by Institute for Real Growth, Oxford Saïd Business School, 2023.