This asset set does two jobs. It carries endorsements of the IRG Impact Study from the heads of six professional bodies and firms, each speaking for a different seat at the C-suite table, and it carries the announcement cards for the Humanizing Growth Series webinars.
Key findings
- Peter Gleason of the National Association of Corporate Directors frames the study as equipment for boards, which face strategic challenges including meeting evolving stakeholder expectations and creating sustainable value.
- Mike Suffield of the ACCA ties it to a change in the finance role, describing the transition from chief financial officer to chief value officer.
- Roger Bolton of the Page Society places the chief communications officer at the center of the strategic discussion about how an enterprise should address stakeholder needs and concerns.
- Halla Tomasdottir of The B Team and Frank van den Brink of KennedyFitch both describe the study as recognizing what the transformation requires, with the CHRO reading it as a call to action on multistakeholder growth.
- Alexander Geiser of FGS Global puts the emphasis on communication itself, arguing that what, how and when a company communicates can decide success or failure.
The webinar guests
The announcement cards name the guests and their hosts. Alan Jope, chief executive of Unilever, on Friday January 15, hosted by Marc de Swaan Arons. Deepak Chopra on Friday March 12. Lubomira Rochet, chief digital officer, on Friday April 23, hosted by Frank van den Driest.
The list continues with Lorraine Twohill, chief marketing officer, on Friday May 21, and a joint appearance by Brian McNamara and Tamara Rogers as chief executive and chief marketing officer on Friday December 03. Each card carries the local times across three regions and a registration link.
One pull quote from a session is carried through as an asset in its own right, from Alan Jope of Unilever on greater awareness of inequality.
The rest of the program in view
The same set carries cards for the wider IRG program: Seeds of Growth as curated CMO insights, a session on humanizing experience drawing on best practices from China and the West, the Achieving Multistakeholder Impact study, and community updates including new partners.
Scope and limitations
This is a set of quote and announcement templates rather than a single document. The endorsements are partner statements, not findings, and the webinar cards record who was scheduled rather than what was said.
Source
This page summarises Humanizing Growth Series, by Institute for Real Growth, 2020-2022.