Seven Ways to Turn Interviews Into Content
An amplification plan for the Achieving Stakeholder Impact study, setting out seven content types drawn from the interview program and the sequence for building toward launch.
Publication Type: <span>Playbook</span>
How the Humanizing Growth Series Is Run: The Ramon Laguarta Briefing
The partner briefing for a Humanizing Growth Series session with Ramon Laguarta, setting out the format, the audience, and how each session is promoted.
The Role of Social
IRG’s social media strategy: one purpose, six content pillars, four objectives, and a calendar built around the webinar series.
Open Culture: Growth Through Experimentation
The session that treats culture as something you can rewrite, and hands participants the rituals, the blockers, and an experiment design template.
Evolving Experiences, and How Adecco Rebuilt Its Own
The IRG100 session on ever-evolving experiences, with a worked case of what it took Adecco to find out what its customers actually go through.
Decoding the World
An IRG100 session that tests what leaders think they know about the state of the world, then works through the tensions their growth plans have to survive.
The IRG Playbook: Running a Summit and Reading the Research
A playbook combining the operational detail of hosting a CMO summit with the seven building blocks of Real Growth, the myths each one overturns, and the actions that follow.
Trust Divided by Self-Orientation: A Capability Curriculum for Client Work
The master training overview for consultants: two equations for trust and impact, three levels of listening, and a structured route to the client’s central question.
Beyond Trusted Advisor
A partner session on trust, impact and listening, followed by the Insights2020 findings and the questions behind the PulseCheck diagnostic.
Connect, Inspire, Focus, Organize, Build
An examples deck walking through the five levers of global marketing effectiveness, with the tools used for each and brand cases showing what purpose does when it works.