Seeds of Growth - Institute for Real Growth

A digest of inspiring stories, learnings, innovations, and experiences from the CMO and growth leaders of the IRG community.

On being nimble – what bold incumbents can learn from unicorns.

After spending 20+ years in the world of large corporations, Arun Sinha, IRG100 participant 2022, moved his career to grow start-ups, both as an investor as well as…

What’s on the mind of CMOs – The Employee Experience (EX)

To understand what has the greatest potential to unlock growth in 2022 and how well-equipped marketers feel to take that on, the IRG ran a poll with its…

Three small countries are already net-positive, is your company ready?

Suriname, Bhutan and Panama have gone beyond the pledge for net-zero. They are "carbon negative", absorbing more climate-changing emissions each year than they produce through human activity. What…

Needed: The Next Wave of Transformational Leaders

In a recent LinkedIn post, Kees Kruythoff, Chairman & CEO LIVEKINDLY Collective, shows what's on the mind of a true business leader. "After COP26 and as the world…

How Bayer’s Intimate Healthcare Brand, Canesten, Bust Taboos with its Vagina Academy

IRG100, 2021 participant Patricia Corsi’s efforts to amplify Bayer’s Consumer Health brand portfolio’s values have included several programs designed to bust taboos and bring important health conversations to…

Seeds of Growth — articles from our newsletter

On being nimble – what bold incumbents can learn from unicorns.

What’s on the mind of CMOs – The Employee Experience (EX)

Three small countries are already net-positive, is your company ready?

Needed: The Next Wave of Transformational Leaders

How Bayer’s Intimate Healthcare Brand, Canesten, Bust Taboos with its Vagina Academy