Alex Atzberger, Kirsten Allegri Williams
Every growing business must be more digital AND more human. This webinar will highlight how leading companies successfully balance this tension.
This webinar will present a deep conversation with two leaders on the topic of digital transformation and experimentation. Optimizely’s CEO, Alex Atzberger, and CMO Kirsten Allegri Williams, IRG100 participant 2021, share how leading companies successfully humanize their digital experiences.
As companies need to move fast and assertively through their transformational processes, experimentation becomes critical. This conversation highlights the cultural boundaries and barriers of adopting an experimentation mindset and overcoming the fear of failure where attendees will uncover the essential differences between wanting to be an “Optinaut” vs an “Optimizer.”
CEO & CMO coalition Next, Alex and Kirsten will discuss their CEO & CMO coalition where they will expand on how they effectively collaborate and share their expectations towards one another. Having gone through a massive merger and digital transformation process themselves, the conversation will reveal where CEOs and CMOs can pair up to succeed in managing the brand, identity, and most importantly, the individuals who are at the core of their operations.
