The IRG Impact Study drew on 450 vision interviews and a survey of global business leaders. It found large gaps between overperformers and underperformers on purpose, opportunity, and representation.
IRG and Oxford’s Future of Marketing Initiative announce the Achieving Multistakeholder Impact study, its method, its advisory board, and the concern that drove them to run it now.
The speaker page material for the Achieving Stakeholder Impact study, carrying the study’s announcement copy and its 2023 event calendar.
A February 2022 announcement of a quarterly cohort program that puts thirty to fifty chief marketers through twelve weeks of learning built on the IRG Growth Study.
Early Marketing2020 findings presented at the first CMO round table held at the Cannes Lions Festival, chaired by the chief marketing officers of Unilever, IBM, Visa and Adobe.
