Join the IRG Community

Join the IRG Community

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About the IRG

The IRG helps CMOs and other growth leaders drive more humanized growth for their organizations. Growth that addresses the needs of Colleagues, Customers, Communities, and the Capital markets. We host senior leadership programs, events, and webinars around the world. Watch this video to find out more.

IRG Impact Study

The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders - colleagues, customers, the community and investors.

Learn more
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Registration Open - IRG100 Leadership Program, 2024

The 6-month IRG100 Leadership Program helps CMOs and other senior growth leaders drive more humanized business and leadership growth. The blended learning program includes in-person summits, collective Zoom sessions, and 24/7 access to the online learning platform. The next cohort of the executive leadership program starts in January 2024.

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The Growth Opportunity

Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your ability to develop insights and value propositions perfectly positions you to help your business recognize their needs and to create value for all stakeholders.

The Institute for Real Growth operates as an independent and not-for-profit organization in partnership with:

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Google
ipsos
TCS
Exetor
Spencer Stuart
Ckgsb
YALE School
NYU
Read about our Growth Study
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Humanizing Growth Series

Hear from global CEOs and thought leaders as they discuss what it takes to drive more Humanized Growth. Conversations include, CEO Pepsico, CEO & CMO Haleon, CEO United Nations and more.

Find all conversations here

The Ikigai of Marketing

The Founders of the IRG share their perspective on the humanized growth opportunity and what businesses need from Marketing.

Download the Ikigai of Marketing
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The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders - colleagues, customers, the community and investors.

Learn more