The material announces three IRG Masterclasses held in early 2022, each an hour long session with an outside practitioner alongside IRG co-founder Frank van den Driest. It then sets out the framing for the launch of the IRG Impact Study on humanized growth.
Key findings
- The first Masterclass, on building a sustainable corporate growth strategy, was held on January 13, 2022 with Sue Allchurch, Chief of Outreach at the UN Global Compact.
- The second, on January 25, 2022, was on finding new growth opportunities in unexpected places, with Stan Stanuthanan, formerly global head of insights at Unilever.
- The third, on February 10, 2022, covered multiple business models as a route to corporate growth, with three business model experts.
- The Impact Study was positioned around the Da Vinci Leader, and put to readers as a question about themselves rather than as a finding.
The Masterclass series
All three sessions ran at the same time, 9am eastern and 3pm central European, and all three paired an outside voice with Frank van den Driest of IRG. The subjects moved from strategy to opportunity to business model: building a sustainable corporate growth strategy, identifying new growth opportunities in unexpected places, and exploring multiple business models to drive corporate growth.
The case the Impact Study makes
The launch framing states the problem plainly. Corporate leaders recognize they have to adapt their organizations to succeed in a stakeholder economy, and the open question is how.
The pressure is described as coming from several directions at once. Colleagues, consumers, governments, NGOs and investors are all vocal and demanding, and leaders are caught in the crossfire of shifting social and cultural expectations.
The study’s answer is addressed to the whole top team, not to marketing alone. The launch event material asks how to drive humanized growth and stakeholder impact as a CEO, CMO, CHRO, CFO or CCO.
Scope and limitations
This is promotional material rather than a study. It carries the questions the Impact Study set out to answer and the date of its launch, and none of its results.
Source
This page summarises IRG Masterclass and IRG Impact Study Presentation, by Sue Allchurch, Frank van den Driest, Stan Stanuthanan, Alistair Roman, Jan 13, 2022;Jan 25, 2022;Feb 10, 2022.