The premise is that the case for pivoting to sustained value creation for all stakeholders is settled. The brochure states that the biggest challenge today is not the why, it is the how: how to integrate a stakeholder value creation strategy while avoiding pitfalls and building on best practices.
The Achieving Stakeholder Impact study identifies how to make that pivot, covering winning stakeholder growth strategies, essential leadership attitudes, and the role of brands and marketing.
Key findings
- The six questions the C-suite asks are how to align the organization behind a stakeholder value creation approach, how to balance the short and the long term, and how to lead the shift.
- The remaining three are how to measure stakeholder impact and success, how to communicate internally and externally, and how to engage and collaborate with functions such as HR, finance, and operations.
- The study rests on more than 300 vision interviews with CEOs, CFOs, CHROs, heads of investor relations, CMOs, and ESG experts.
- Two further methods sit alongside the interviews: a meta-analysis of articles and publications on stakeholder growth initiatives and results, and an AI analysis using the Hypertrend tool developed by Oxford FOMI to identify key themes, topics, and emerging future trends.
- The corporate package is priced at a total investment of 34 thousand dollars.
What the corporate package contains
The package is applied through the lens of the client’s own context, organization, and ambition. It starts with a benchmark, includes a deep dive into the status quo, and identifies opportunity gaps so that fit-for-purpose strategies can be developed.
The bespoke inputs are leadership vision interviews exploring the stakeholder impact ambition and potential for the business, a quantitative benchmark within the organization to identify strengths and gaps against overperformers, and curated best practices relevant to the industry, context, organization, and geography.
Those inputs come together in an in-house opportunity session led by IRG, which is intended to establish a common language and identify the stakeholder impact opportunity for the organization and team.
Who stands behind the study
Klaus Schwab, chairperson of the World Economic Forum, is quoted congratulating the study and saying it is important to show that corporate multistakeholder responsibility is better understood and more widely promoted as the basic corporate leadership concept in the 21st century.
The advisory board spans chief executives, marketers, finance, and human resources, including Halla Tomasdottir of the B Team, Angela Ahrendts, Colin Mayer of Oxford University, Conny Braams of Unilever, Lorraine Twohill of Google, Sylvia Mulinge of MTN Uganda, Javier Meza of Coca-Cola, Jennifer Remling of WPP, Sue Allchurch of the UN Global Compact, Hans Ploos van Amstel of Partners Group, and Sanjiv Puri of the G20 Action Council.
Scope and limitations
This is a brochure for a paid corporate package rather than a publication of the study findings themselves. It describes the method and the advisory board but reports no results.
Source
This page summarises Pivoting Your Organization From Shareholder Primacy To Stakeholder Impact, by Institute for Real Growth (IRG), 2023-05-11.