In this episode of the Humanizing Growth Series, IRG Co-Founder Frank van den Driest talks to Javier Meza, CMO Sparkling at The Coca Cola Company. Managing brands in over 200 countries, who else but Javier would be best placed to discuss global brand management. The conversation covers Corporate Social Responsibility and Brand Purpose, Bringing a Brand to Life, Aligning around Vision & Strategy and brand alignment across the globe. Click above to watch, read, or listen to this webinar.
