In conversation with Kees Kruythoff

Passionate about the private sector as a force for good, and after 27 years with Unilever (where he lead the implementation of the Unilever Sustainable Living Plan) Kees is now the Chairman & CEO of LIVEKINDLY. A collective on a mission to make plant based living the norm.

In this conversation, Kees & Marc reflect on the effects of the past year and the ‘power of the pause’, the role of marketing, and how marketers can help put purpose at the center of their business’s ecosystem.