The Growth Plan template asks a leader to work on two fronts at once. One half of the page is a business growth opportunity, the other is a personal growth opportunity, and each is filled in with actions and the measures that will show whether they worked.
The plan is then written up as a script and delivered as a short video. The brief is tight: ninety seconds to two minutes, and no more than two hundred and fifty words.
Key findings
- Both halves of the template are organized around the same four stakeholder groups: colleagues, consumers, capital markets, and community.
- The script has a fixed shape. It starts from an insight, moves to a vision, makes that vision concrete, makes it practical, and ends by making it personal.
- The vision is judged by whether it creates long-term value across stakeholders, and the guidance recommends naming the four groups explicitly.
- The practical section is deliberately shallow. It asks only for a topline plan, or the first thirty or hundred days.
- Personal purpose is treated as the closing move rather than an aside. The script is meant to connect the plan to the speaker’s own reason for doing it.
Two plans on one page
The template splits into a business growth opportunity and a personal growth opportunity. Each side repeats the same four stakeholder rows, and each carries columns for actions and for the measures that will track them.
Writing the script
The written output is a script, not a document. It has a stated length ceiling of two hundred and fifty words and is intended to be spoken in under two minutes.
The opening is a choice. The guidance says to decide where the story starts, and offers the insight as the natural entry point. It can come from a peer discussion, a deep dive, a contributor, or an experience with a client, and it should be described as specifically and vividly as possible.
The vision follows. The instruction is to excite the audience with what the speaker believes can or should be, and then to show how that creates long-term value for all stakeholders across the four groups.
The last three moves keep the vision from staying abstract. Make it concrete asks what the vision tangibly looks like, including first results or comparable examples. Make it practical asks for a topline plan or first steps. Make it personal asks the speaker to say why this is the right thing to do.
Learning from last year’s videos
The template points participants at the previous year’s three strongest videos as a reference for tone and craft. They came from marketing and commerce leaders at Dole Sunshine, Haleon, and Distell.
Scope and limitations
This is a blank template with instructions, not a completed plan. The stakeholder rows and the actions and measures columns are empty, and the examples referenced are videos held outside the document.
Source
This page summarises GROWTH PLAN, by IRG, 2023.