Dramatic technological developments, specifically AI, and recent geopolitical uncertainty have caused a fundamental, structural shift in how businesses operate.
The Institute for Real Growth (IRG), in partnership with the Future of Marketing Initiative (FOMI) and over 25 marketing leadership organizations globally, is leading Marketing2030. Marketing2030 will deliver essential leadership learnings and practical takeaways. It focuses on identifying the Marketing strategy, structure, capability, and CMO leadership characteristics required to drive sustained business growth.
Marketing2030 sets out to be more than a study. It convenes a unique collective of Marketing industry organizations and senior CMO practitioners with leading creative thinkers, data analysts, and technology pioneers. All findings and recommendations are discussed, challenged, and validated with the Marketing2030 Leadership Lab – a group of 50 senior and influential Marketing industry leaders globally.
The final recommendations will be published in October, with early insights and learnings shared continuously throughout the year.
Just released:
Phase Two: Enterprise Growth Architecture 2.0 Beyond Marketing
M2030 Phase Two captures how businesses are responding to the global trends and stakeholder
Expectations identified in Phase 1, as well as WHAT Boards and business leaders expect from Marketing.
Phase One: The Growth Paradoxes
M2030 Phase One defines the trends, business and cultural shifts, and stakeholder expectations that businesses and brands need to understand and navigate.
Study Design
- Vision interviews with CMOs, experts, business leaders, academic leaders, key opinion formers and regulators in all major geographies.
- AI analysis of latest thought leadership publications and reports.
- Online survey with senior business leaders.
- A unique coalition of Marketing industry organizations and senior CMO practitioners with leading creative thinkers, data analysts, and technology pioneers to drive continuous interactive learning.
Study scope
- Global key markets
- Deep dives with internal and external stakeholders
- Key market deep dives
- Working sessions with the Challenger board and the broader Marketing2030 Collective
Latest Marketing2030 news
“M2030 will identify the most significant shifts reshaping the
business and Marketing world and explore how these
changes redefine the future role of Marketing and the CMO’’
Andrew Stephen, The L’Oreal.
“Marketing today stands at a pivotal crossroads. Our challenge is to rise to the occasion
and lead with ambition. Marketing2030 is not just about tracking the future of marketing… we
are building it together”
M2030 Lead Cindy Tervoort.
“The M2030 initiative convenes a unique collective of
Marketing industry organizations, senior CMO practitioners,
leading creative thinkers, data analysts, and technology
pioneers. Together, we will determine what it takes to win in
the future,”
IRG Founder Marc de Swaan Arons.
The Marketing Leadership Lab gathered to discuss, challenge, and validate the learnings of Phase 2.
“As technology commoditizes our ability to execute fast and do more, the true differentiator becomes our uniquely human understanding of the consumer context, turning fragmented data into real, valuable, and sustainable connections, ”Marie Gulin-Merle of Google
“There is no single CMO prototype anymore. Every situation is different. Companies are seeking transformational marketing leaders with a demonstrated ability to make a real impact, engaging with and influencing the C-suite. ”Greg Welch, Spencer Stuart
Academic Partners
Industry Partners
Publication Partners
Marketing2030 Team
Mariana: M2030 Content Lead
Marc: Partners
Andrew: Academic
Cindy: CMO in residence
Oliver: Research
Jennifer Reingold
Sebas Graber: Program Manager
Asia Representation
LATAM representation
Africa representation:
