The Growth Opportunity
Companies today are seeking out a new kind of growth: the human kind. Humanized Growth addresses the needs of all shareholders, Consumers, Colleagues, Community and the Capital Markets. We call this Humanized Growth.
The IRG Growth Study identifies what differentiates overperforming organizations from under-performers and specifically the role that Marketing leaders play in overperforming organizations. The outcomes of the Growth Study include a practical growth framework for organizations and a leadership profile for growth leaders.
The Approach
750+
vision interviews
Multiple cultures and disciplines Diverse levels of market development Unicorn and Fortune 500 companies
5000+
respondents
73 Markets All functions, levels and industries
3000+
publications
Research from business publications, consultancies, academia and more. Consumer blogs, forums and conversations analysed by Discover AI.
3 MM
LinkedIn users
Analysis of LinkedIn data from publicly available connections across employees.
7 Building Blocks of Humanized Growth
Companies achieving humanized growth over-performance have embraced a new architecture. Click on each building block below to learn more
Humanized Growth
Articulating your ambition and making your growth journey all about positive impact on people
Evolving Experiences
Continuously innovate to improve the customer experience
Whole Brained
Fostering teams of equals with creative and analytical thinkers
Multiple Models
Working and experimenting with various business and go-to-market models
Anticipative Organization
Creating highly flexible structures and an agile operating model
Abundant Markets
Redefining your market (“where to play”) more broadly and in terms of human needs
Open Culture
Developing an open and connected organization
Download the growth study brochure
IRG Growth Study Presentations
Watch and listen to the IRG Founders present and discuss the IRG Growth Study and its findings.