The Da Vinci Growth CMO: Ten Experiences and Five Attitudes
A presentation of the leadership profile IRG developed with Spencer Stuart, separating the experiences a company hires for from the attitudes every growth leader needs.
Publication Type: <span>Talk</span>
Insights2020: The Ten Drivers That Separated Growth Outperformers
A conference presentation of the Insights2020 study, which tested 60 attributes across 60 markets and found ten that distinguished companies growing faster than their peers.
Five Steps to Humanized Growth: How Marketing Leaders Regain Influence
A talk to agency leaders on what separated growth-outperforming companies in IRG’s research, and the five practices their marketing leaders share.
A Crisis of Confidence, and the Case for Marketing in Sustainable Growth
A keynote at Oxford’s Future of Marketing Initiative arguing that marketing’s loss of standing and the shift to multi-stakeholder growth are the same opportunity.