Session 5 of the IRG100 2025 program. Holistic strategy is defined against traditional strategy, given five principles and seven steps, and paired with the measurement problem it creates.
A presentation of the leadership profile IRG developed with Spencer Stuart, separating the experiences a company hires for from the attitudes every growth leader needs.
A conference presentation of the Insights2020 study, which tested 60 attributes across 60 markets and found ten that distinguished companies growing faster than their peers.
A talk to agency leaders on what separated growth-outperforming companies in IRG’s research, and the five practices their marketing leaders share.
A keynote at Oxford’s Future of Marketing Initiative arguing that marketing’s loss of standing and the shift to multi-stakeholder growth are the same opportunity.
