May 20

Philip Thomas

Chairman of Cannes Lions will explain why creativity is still so essential for marketing to make a meaningful impact on the world.

In the face of rapid change, Cannes Lions’ global advertising community has continued to evolve to meet the needs of a new era. While the ad industry has changed almost beyond recognition over the past decade, with agencies joined by new players, partners and powerful technologies, creativity has remained imperative. From accelerating business growth to making the world a better place, creativity has never been more valuable than it is today. This conversation elaborates on the role of creativity to drive humanized growth for all stakeholders.

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