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Published on: 05 December 2022

Seeds of Growth Curated CMO Insights

Next up is a potentially surprising new CMO priority for growing your business, based on the IRG CMO Community poll results.

Finally, this Seeds of Growth newsletter closes off with a call to action to become net-positive, including further reading from Paul Polman. Oh, and don't forget to register for the upcoming webinars.

How e-commerce is changing in front of our eyes

One of the leading thinkers and practitioners in the e-commerce space is Lex Bradshaw-Zanger, Chief Markeitng & Digital Officer (and IRG100 alumnus) at L’Oréal UK & Ireland. His posts always give that sense of urgency to keep an eye on what’s changing and how to benefit from it. In a recent LinkedIn post, he shared three core insights and pointed to further reading.

- How social commerce and platform technologies are disrupting e-commerce by making everyone a seller. Accenture: Why shopping's set for a social revolution

- As the purchase experience will happen elsewhere, the eComm stack is more about payment, operations, fulfillment, and less about Headless Commerce: The Definitive Guide

- The ability to click to buy in every interaction is becoming a key functionality, the race to copy TikTok shopping is on. : Why L’Oréal is turning to TikTok for commerce boost

Inspired by Lex Bradshaw
CMDO, L’Oréal, UK & Ireland | IRG100 Participant, 2021

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