In this conversation, IRG co-founder, Frank van den Driest and Ramon Laguarta, CEO of PepsiCo, discuss shifts in PepsiCo’s business approach and how that translates into a focus on all stakeholders.

Ramon talks about evolving definitions of business ‘growth’ and who he regards as his key stakeholders when he thinks about driving growth for the corporation. He outlines how he encourages people in PepsiCo to get closer to the consumer and how a policy of decentralization at PepsiCo is underpinned by the need for deep understanding of local consumers.