Achieving Multistakeholder Impact (AMI)
The Institute for Real Growth (IRG) and Oxford's Future of Marketing Initiative (FOMI) at the Saïd Business School jointly announce the world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.
The Achieving Multistakeholder Impact (AMI) study will identify winning multistakeholder growth strategies, how the impact is best measured and communicated, essential leadership attitudes and habits, and the role of brands and Marketing.
Delivering fact-based insights and frameworks, practical tools, and case studies to emulate, the AMI will run from January to May 2023, share preliminary findings in June 2023, and publish recommendations by October 2023.