Mariana is a firm believer in the power of business and brands to drive positive impact, and she is passionate about inspiring business leaders to drive more Humanized Growth.

With 15 years of dedicated experience, Mariana is an expert within the intersection of Brand, Marketing, and Sustainability. She has helped teams and brands across industries and geographies to unlock their potential through Brand Strategy, Purpose and Sustainability.

Mariana is the co-author of Purpose2020 – a thought leadership piece on the journey of Purpose-led growth (quoted by Forbes). Her educational background includes a degree in Marketing Management from the Rotterdam School of Management, where she graduated cum laude. Currently, Mariana is enrolled in the Business Sustainability Management course at the University of Cambridge Institute for Sustainability Leadership.
Mariana engages her audience with an interactive speaking style. She combines her extensive knowledge with real-world examples and case studies, ensuring that her presentations are both easy to understand and engaging. Mariana encourages audience participation and makes complex marketing concepts accessible to all.

She strives to inspire the audience around the opportunities (and responsibilities) they have as business leaders


  • Kantar: Purpose2020 – Igniting purpose-led

Conference presentations

  • JDE Peet’s Annual Marketing Conference, 2022
  • L’Oreal UK Marketing Conference, 2022
  • Kantar Sustainable Transformation Webinar, 2021
  • BrandZ Netherlands launch 2020
  • Rotterdam School of Management, Brand Management – guest lecture

Topics of expertise

  • Brand Purpose
  • Corporate Purpose
  • Sustainable Marketing
  • Leadership
  • Humanized Growth