KEEPING IT REAL: INDUSTRY GIANTS FORM A GROWTH INSTITUTE

It’s called the Institute for Real Growth and it’s backed by a slew of top companies in advertising, media, education and recruitment.

The mission: “helping organizations focus on sustained, long-term ‘real growth’ by equipping leaders with best practice approaches to strategy, structure, capability and leadership.”

INSTITUTE FOR REAL GROWTH

Marcoms giant WPP has announced the formation of a not-for-profit, cross-industry organization called the Institute for Real Growth (IRG), to help Chief Marketing Officers and other senior business leaders drive more effective growth strategies.

NEW CROSS-INDUSTRY GLOBAL PROGRAM TO DRIVE SUSTAINED GROWTH FOR CLIENTS

NEW YORK & LONDON--(BUSINESS WIRE)-- Institute for Real Growth launched at WPP event in New York bringing together senior business leaders to discuss findings of major new growth study WPP (WPP) today announced the formation of the cross-industry Institute for Real Growth (IRG), the first program of its kind to help Chief Marketing Officers and other senior business leaders to drive more effective growth strategies.

OXFORD SAÏD BECOMES FIRST FOUNDING BUSINESS SCHOOL PARTNER FOR THE INSTITUTE FOR REAL GROWTH

Saïd Business School, University of Oxford has co-founded a new cross-industry global programme: The Institute for Real Growth (IRG). The Institute was announced by WPP as the first programme of its kind to help Chief Marketing Officers and other senior business leaders to drive more effective growth strategies.

CROSS-INDUSTRY INSTITUTE FOR REAL GROWTH

The program aims to help organisations focus on sustained, long-term “real growth” by equipping leaders with best practice approaches to their strategy, structure, capability and leadership

WPP today announced the formation of the cross-industry Institute for Real Growth (IRG), the first program of its kind to help chief marketing officers and other senior business leaders to drive more effective growth strategies.

WPP LAUNCHES INSTITUTE FOR REAL GROWTH

British multinational advertising and public relations company WPP unveiled its Institute for Real Growth (IRG) programme in New York. The cross-industry programme is aimed at helping chief marketing officers and other senior business leaders drive more effective growth strategies.

WPP présente les résultats de son étude IRG sur la croissance durable.

Mathieu Morgensztern, CEO de WPP France, a partagé les conclusions de l’étude globale IRG (Institute for Real Growth) ou "Initiative pour une croissance durable".

"Selon une majorité de CEO, le premier levier de croissance est aujourd’hui le marketing" explique-t-il, "notre métier et le rôle de WPP est d’aider ces entreprises à grandir, en étant les meilleurs partenaires des CMO pour construire ensemble une stratégie de croissance durable.

Do you want to stay updated on irg?

Click Here to sign up