THE GROWTH OPPORTUNITY

Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of shareholders, consumers, colleagues and the community - all your real stakeholders. We call this Real Growth. As a marketing leader your connection to people – customers, colleagues and society– perfectly positions you to help your business recognize the needs of all these stakeholders and create value for them.

We launched the globe’s most comprehensive growth study ever to create a framework and provide actionable recommendations for aspiring growth leaders

THE APPROACH
Vision Interviews

500+ Vision Interviews

Multiple cultures and disciplines Diverse levels of market development Unicorn and Fortune 500 companies

Respondents

1,500+ Respondents

73 Markets
All functions, levels and industries

Publications

3,000+ Publications

Research from business publications, consultancies, academia and more. Consumer blogs, forums and conversations analysed by Discover AI.

LinkedIn Users

3.5 MM LinkedIn Users

Analysis of LinkedIn data from connections across employees.

Discover more about our growth study Advisory Board

ANDREW STEPHEN Institute for real growth Advisory Board
ANTONIO LUCIO Institute for real growth Advisory Board
CHRIS BURGGRAEVE Institute for real growth Advisory Board
CINDY WANG Institute for real growth Advisory Board
CAROLYN EVERSEN Institute for real growth Advisory Board
DI-ANN EISNOR Institute for real growth Advisory Board
ENZO SCARCELLA Institute for real growth Advisory Board

The 7 Building Blocks of Real Growth

Companies achieving Real Growth over-performance have embraced a new architecture.

The 7 Building Blocks of Real Growth

Listen to our Podcasts

The future Proof Podcast

The future Consumption

Do you want to stay updated on irg?

Click Here to sign up