Multiple cultures and disciplines Diverse levels of market development Unicorn and Fortune 500 companies
All functions, levels and industries
Research from business publications, consultancies, academia and more. Consumer blogs, forums and conversations analysed by Discover AI.
Analysis of LinkedIn data from connections across employees.
Discover more about our growth study Advisory Board
Companies achieving Real Growth over-performance have embraced a new architecture.
Recognizes all key stakeholders’s needs
Unlocks data with human insights
Unleashes technology with creativity
Delivers ever-evolving experiences
While more underperformers focus on the bottom line...
#1 Growth ambition: Bottom line profit
...more overperformers focus on the people they serve
#1 Growth ambition: Impact on people
Overperformers focus on eliminating friction to deliver ever-evolving experiences
Deliver ever-evolving experiences
Bring technology & creativity together to put data at the heart of decision-making
Ability to attract whole-brain talent
Overperformers play chess & checkers simultaneously
Willingness to accept new business models
Overperformers Organize to win wars via micro-battles, switching their view on organisational change
Overperformers excel at spotting & choosing the right wave...
Assess and understand market developments
...and riding it out
Consistency with big bets
Underperformers are defined by procedure, structure & quality...
#1 Culture description: Procures, structure, quality
Overperformers excel at spotting & choosing the right wave and riding it out
#1 Culture description: Innovation, change, entrepreneurship
Identify your company’s Real Growth opportunities by assessing and comparing your performance to IRG over performers across the 7 Building Blocks of Real Growth.
Conduct quant IRG Benchmarking, key stakeholder vision interviews, and desk research.
Align on priorities and build a roadmap for change.
Create and deploy tangible solutions to drive real growth.
The future Proof Podcast
The future Consumption